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About Hygia's Blue

Hygia's Blue was created consciously, keeping in mind an holistic way to benefit our customers. For us is important to offer: Vegan, cruelty free, clean formulations, aromatherapy, phytotherapy with eco- friendly packages.

Love for people, animals and the planet

The origin of the name

HYGIA’S BLUE

“HYGIA’S BLUE” is derived from Greek mythology. In ancient Greece, Hygia was the goddess of health, cleanliness, and hygiene. She was the daughter of Asclepius, the god of medicine, and the granddaughter of Apollo.

Blue is a primary color found in various realms of nature. It is seen in the sky, oceans, flowers, and animals. Blue is often associated with calmness and the positive aspects of life for most people.

The intricate fusion point between the ancient word (HYGIA) branching from health + the word “BLUE,” representing one of nature’s many aspects, serves as the inspiration for naming our brand HYGIA’S BLUE.

All of HYGIA’S BLUE’s products are vegan, made with clean and natural ingredients that work synergistically to promote beauty and wellness.

How it started

As soon as I started living in NY, I experienced several health problems, including acne, hormonal changes, allergies, thyroid, changes in skin texture, melasma, and dandruff, in addition to an intense cycle of stress.

I then started to learn more about the cosmetics and self-care I used, what I ate, my lifestyle, etc. I also realized that many women were going through the same things. I discovered that most brands had formulations that were not beneficial to the body and that there was a lot of wrong information. I constantly noticed that when using a product to help with some issue, another problem started, which nullified the benefit gained. I never felt happy with my skin and my appearance, and my self-esteem was compromised.

Then I started looking for alternative products that were clean, but it was not easy because of the lack of clarity of many companies and also doing stress management, through relaxation and meditation.

I realized that it had a visible and positive impact on my skin and health as a whole, but it was difficult for me to get into a state of relaxation and be able to meditate until I realized how to enter into such a state quickly, whenever I wanted, and then the idea came up to help people through safe products, with natural alternatives and tools to facilitate relaxation and meditation, quickly and efficiently.

Our innovative products and impactful messaging pave the way to a future where beauty, stress management, and sustainability go hand in hand.

Founder’s Story

I’m Alexsandra, a Brazilian established in New York, with an entrepreneurial spirit and expertise in the marketing and fashion industries. I founded a clean and natural beauty brand, 100% vegan, offering high-quality products with an eco-friendly approach, focused on well-being and products to help the connection with your authentic YOU (divine essence) and the power of nature.

I believe that beauty comes from health, self-esteem, and diversity.

I’m Alexsandra, a Brazilian established in New York, with an entrepreneurial spirit and expertise in the marketing and fashion industries. I founded a clean and natural beauty brand, 100% vegan, offering high-quality products with an eco-friendly approach, focused on well-being and products to help the connection with your authentic YOU (divine essence) and the power of nature.
I believe that beauty comes from health, self-esteem, and diversity.

a better life

a better life

a better life

a better life

a better life

awaits you

awaits you

awaits you

awaits you

awaits you

Our Mission

The mission of Hygia’s Blue, is to help people find balance and well-being through mysticism, aromatherapy, and phytotherapy. Our goal is to promote healthy beauty, stress relief, and reconnection with oneself, while also awakening care for Mother Earth. We aim to be a source of inspiration and support for those seeking a holistic approach to caring for their body, mind, and soul. Our brand 100% Vegan and, believes in the importance of using safe and sustainable products that respect the environment and value everyone’s health and well-being. Join us on this journey of transformation and discover the healing power of nature in your life.

Our Vision

To be recognized as a reference in healthy beauty and well-being, helping people reconnect with their divine essence and Mother Nature.

Our Values

– Self-care and well-being

– Healthy lifestyle

– Holistic vision

– Respect for nature

– Reconnection with one’s own self (divine essence)

– Sustainability

– Sensory experiences

– Transparency and ethics

Beauty and wellness Free Of

Phthalates • PEGs • Parabens • Sulfates • Mineral Oil • Artificial dyes • GMOs • Heavy Metals • Fillers • Artificial Fragrances 

Phthalates • PEGs • Parabens • Sulfates • Mineral Oil • Artificial dyes • GMOs • Heavy Metals • Fillers • Artificial Fragrances